Agency aims to transform international technology companies into industry thought leaders
Helsinki, 12 July 2017: Grip Marketing today announces that it has rolled-out high-visibility Pan-European content marketing and PR services to international technology companies. The first companies to sign up for the Grip services are telecom solutions provider Sicap Schweiz AG and leading Video-on-Demand (VOD) enabler Xstream A/S.
Grip Marketing services are “productified” technology marketing and PR concepts, which have been developed and field proven by several international B2B technology companies. One example of the effectiveness of the concept is that of a global B2B cloud provider in the telecommunications sector where it generated more than 1,000 qualified enterprise sales leads in the first year.
Grip believes that the popularity of content marketing among B2B marketeers is peaking because it matches the behavior of B2B buyers. The marketeers generally use easy-to-use cloud-based tools to tap into a buyer’s behaviour, which seems to make inbound content marketing a simple matter. However, because of the popularity and prevalence of content marketing, which often ignores the quality of the messaging itself, the proliferation of content clutters the landscape.
As a result, B2B buyers are blasted with content, online ads and free Ebooks, which they now ignore.
“Unlike competing content marketing firms, Grip Agency differentiates through its technology substance knowledge, high quality messaging and global media relations,” says Grip’s founder Mikko Nurmimaki. “Before driving inbound traffic to a customer’s website, Grip first creates customers an impactful, yet simple value proposition and other supporting materials, which clearly conveys the value of the offering. This maximizes the conversion from hits to contacts when the audience eventually finds its way on the customer’s website.”
Normal marketing agencies however typically do not possess the in-depth skills for hi-tech marketing, technology strategies, value creation and product messaging and hence fail to take ownership of a tech company’s marketing without an extensive introduction period. Grip Marketing brings together a team of global technology marketing and PR specialists and is able to outsource the entire product marketing process of a company virtually operating on any hi-tech sector.
“At Xstream A/S we needed a total reformulation of the value proposition for our MediaMaker Video platform without having to employ and train full-time specialist resources. Grip Marketing brought in the required tech marketing and PR skills, was able to quickly update our market messaging to better match the new customer needs and to clearly convey our distinctive value,” says Jacob Barlebo, Global Sales and Marketing Director at Xstream.
Grip Marketing offers four tailored packages – Value Creator, Sales Builder, Brand Driver and Thought Leader.
The Value Creator package provides customers a solid product marketing foundation before starting any recurring monthly content marketing and PR activities. It combines a differentiation strategy, economic value formula and a distinctive value proposition which are conveyed through a convincing sales collateral.
The Sales Builder package is a pure inbound marketing concept for customers that aim to boost sales lead generation with a minimum investment. Working closely with a client, Grip Agency creates a content calendar from which it develops monthly content episodes and promotes them on social media, search and through email marketing. It is a fully outsourced process where the client only reviews and approves content produced.
The Brand Driver package provides a unique combination of content creation, inbound marketing techniques and global PR. The package is tailored for customers wishing to build a long-lasting sales pipeline through a strong brand image on relevant global vertical and national media.
The Thought Leader package is the ultimate marketing and PR service for companies wishing to be positioned as industry thought leaders, build a strong brand image and develop a sales pipeline. Grip believes this requires developing thought-provoking, high quality content and publishing it on a regular basis with leading international media and analysts.
Learn more about Grip Marketing concept at www.gripmarketing.io
Companies wishing to engage with Grip should contact Mikko Nurmimaki on (+358401504435), or by email [email protected].
About Grip Marketing Agency
Grip Agency provides international technology companies distinctive marketing and global PR, through which its customers gain competitive advantage and a better grip of their markets. Grip Marketing services are offered as an outsourced process with an affordable, fixed monthly fee. Grip Marketing brings together a team of global technology marketing and PR specialists able to rapidly adapt its world-class marketing skills for any hi-tech segment. For more: www.gripmarketing.io