Our Blog and News

 

What's topical in content development, B2B marketing or PR. What's happening in the technologies we love, or what's new at Grip Marketing... Read here!

Blogging or PR – Six Reasons for a CMO to Invest in Media Publicity

By mikko - Aug 16, 2018

CMOs and marketing managers at B2B technology companies often ask us why to invest in Public Relations when you can just create blog content and share it on social media. After answering […]

Read more...

What Makes Your Company a Thought Leader, and How to Test it?

By mikko - Jun 11, 2018

The transformation of B2B buying has made Thought Leadership marketing one of the most critical B2B marketing categories today, especially in technology businesses. According to a research by LinkedIn, companies with a strong Thought […]

Read more...

Grip Agency Delivers Sicap its Best-ever Mobile World Congress Marketing Campaign

By mikko - Jun 1, 2018

Mobile World Congress (MWC) is the premier event in the mobile industry, and the largest and the single most important marketing investment for Sicap Schweiz AG, the global device management and analytics […]

Read more...

Thought Leadership Marketing Boosts B2B Sales

By mikko - May 7, 2018

Sure, but how do you become perceived as a Thought Leader? Thought Leadership Marketing has become one of the most fundamental concepts of marketing and sales in the B2B technology industries. Its […]

Read more...

How to Maximize Returns on Exhibition Marketing Investments – Ten Tips for a CMO

By mikko - Apr 30, 2018

Exhibitions are very important marketing, brand exposure and customer engagement tools for B2B businesses. Premium class international exhibitions allow vendors to exhibit their products and services to a highly-targeted audience, engage with […]

Read more...

Six SEO Tips for Scoring Your Thought Leadership Content

By mikko - Mar 12, 2018

The Internet changed B2B buying behavior from a vendor-driven push process to a buyer-driven pull process. Now B2B buyers are industry experts who know how to find and compare information about competing […]

Read more...

Turn B2B Content into Stories and Generate Sales

By mikko - Mar 2, 2018

Once upon a time, the sales performance of B2B technology companies depended on how good the sales team was. Today, it depends on the quality of the company’s content marketing. Why?

Read more...

Grip Agency Hires Digital Marketing and SEO Specialist

By mikko - Jan 24, 2018

Grip Agency, the global marketing and PR agency for international B2B high technology companies hires Anna Loimusalo to manage social media marketing, search engine optimisation and marketing automation for Grip’s growing customer base. […]

Read more...

Higher Quality Needed to Save Content Marketing from Self-Destruction

By mikko - Sep 18, 2017

  According to a 2017 survey conducted by the Content Marketing Institute (CMI), 89% of US based Business-to-Business (B2B) marketers use content marketing. And 75% of them considered being successful in achieving […]

Read more...

Grip Launches Productified Technology Marketing and PR Services Across Europe

By mikko - Jul 12, 2017

Agency aims to transform international technology companies into industry thought leaders   Helsinki, 12 July 2017: Grip Marketing today announces that it has rolled-out high-visibility Pan-European content marketing and PR services to […]

Read more...

Grip lanseeraa tuotteistetut teknologia-alan markkinointi- ja PR-palvelut kaikkialla Euroopassa

By mikko - Jul 12, 2017

Markkinointitoimisto pyrkii tekemään kansainvälisistä teknologiayrityksistä oman alansa johtavia mielipidevaikuttajia Helsinki, 12. heinäkuuta 2017: Grip Marketing ilmoitti tänään tuoneensa markkinoille kansainvälisille teknologiayrityksille suunnatut suuren näkyvyyden sisältömarkkinointi- ja PR-palvelut koko Euroopassa. Gripin ensimmäisiä yritysasiakkaita […]

Read more...

Our Blog and News

 

What's topical in content development, B2B marketing or PR. What's happening in the technologies we love, or what's new at Grip Marketing... Read here!

Blogging or PR – Six Reasons for a CMO to Invest in Media Publicity

By mikko - Aug 16, 2018

CMOs and marketing managers at B2B technology companies often ask us why to invest in Public Relations when you can just create blog content and share it on social media. After answering […]

Read more...

What Makes Your Company a Thought Leader, and How to Test it?

By mikko - Jun 11, 2018

The transformation of B2B buying has made Thought Leadership marketing one of the most critical B2B marketing categories today, especially in technology businesses. According to a research by LinkedIn, companies with a strong Thought […]

Read more...

Grip Agency Delivers Sicap its Best-ever Mobile World Congress Marketing Campaign

By mikko - Jun 1, 2018

Mobile World Congress (MWC) is the premier event in the mobile industry, and the largest and the single most important marketing investment for Sicap Schweiz AG, the global device management and analytics […]

Read more...

Thought Leadership Marketing Boosts B2B Sales

By mikko - May 7, 2018

Sure, but how do you become perceived as a Thought Leader? Thought Leadership Marketing has become one of the most fundamental concepts of marketing and sales in the B2B technology industries. Its […]

Read more...

How to Maximize Returns on Exhibition Marketing Investments – Ten Tips for a CMO

By mikko - Apr 30, 2018

Exhibitions are very important marketing, brand exposure and customer engagement tools for B2B businesses. Premium class international exhibitions allow vendors to exhibit their products and services to a highly-targeted audience, engage with […]

Read more...

Six SEO Tips for Scoring Your Thought Leadership Content

By mikko - Mar 12, 2018

The Internet changed B2B buying behavior from a vendor-driven push process to a buyer-driven pull process. Now B2B buyers are industry experts who know how to find and compare information about competing […]

Read more...

Turn B2B Content into Stories and Generate Sales

By mikko - Mar 2, 2018

Once upon a time, the sales performance of B2B technology companies depended on how good the sales team was. Today, it depends on the quality of the company’s content marketing. Why?

Read more...

Grip Agency Hires Digital Marketing and SEO Specialist

By mikko - Jan 24, 2018

Grip Agency, the global marketing and PR agency for international B2B high technology companies hires Anna Loimusalo to manage social media marketing, search engine optimisation and marketing automation for Grip’s growing customer base. […]

Read more...

Higher Quality Needed to Save Content Marketing from Self-Destruction

By mikko - Sep 18, 2017

  According to a 2017 survey conducted by the Content Marketing Institute (CMI), 89% of US based Business-to-Business (B2B) marketers use content marketing. And 75% of them considered being successful in achieving […]

Read more...

Grip Launches Productified Technology Marketing and PR Services Across Europe

By mikko - Jul 12, 2017

Agency aims to transform international technology companies into industry thought leaders   Helsinki, 12 July 2017: Grip Marketing today announces that it has rolled-out high-visibility Pan-European content marketing and PR services to […]

Read more...

Our Blog and News

 

What's topical in content development, B2B marketing or PR. What's happening in the technologies we love, or what's new at Grip Marketing... Read here!

Blogging or PR – Six Reasons for a CMO to Invest in Media Publicity

By mikko - Aug 16, 2018

CMOs and marketing managers at B2B technology companies often ask us why to invest in Public Relations when you can just create blog content and share it on social media. After answering […]

Read more...

What Makes Your Company a Thought Leader, and How to Test it?

By mikko - Jun 11, 2018

The transformation of B2B buying has made Thought Leadership marketing one of the most critical B2B marketing categories today, especially in technology businesses. According to a research by LinkedIn, companies with a strong Thought […]

Read more...

Grip Agency Delivers Sicap its Best-ever Mobile World Congress Marketing Campaign

By mikko - Jun 1, 2018

Mobile World Congress (MWC) is the premier event in the mobile industry, and the largest and the single most important marketing investment for Sicap Schweiz AG, the global device management and analytics […]

Read more...

Thought Leadership Marketing Boosts B2B Sales

By mikko - May 7, 2018

Sure, but how do you become perceived as a Thought Leader? Thought Leadership Marketing has become one of the most fundamental concepts of marketing and sales in the B2B technology industries. Its […]

Read more...

How to Maximize Returns on Exhibition Marketing Investments – Ten Tips for a CMO

By mikko - Apr 30, 2018

Exhibitions are very important marketing, brand exposure and customer engagement tools for B2B businesses. Premium class international exhibitions allow vendors to exhibit their products and services to a highly-targeted audience, engage with […]

Read more...

Six SEO Tips for Scoring Your Thought Leadership Content

By mikko - Mar 12, 2018

The Internet changed B2B buying behavior from a vendor-driven push process to a buyer-driven pull process. Now B2B buyers are industry experts who know how to find and compare information about competing […]

Read more...

Turn B2B Content into Stories and Generate Sales

By mikko - Mar 2, 2018

Once upon a time, the sales performance of B2B technology companies depended on how good the sales team was. Today, it depends on the quality of the company’s content marketing. Why?

Read more...

Grip Agency Hires Digital Marketing and SEO Specialist

By mikko - Jan 24, 2018

Grip Agency, the global marketing and PR agency for international B2B high technology companies hires Anna Loimusalo to manage social media marketing, search engine optimisation and marketing automation for Grip’s growing customer base. […]

Read more...

Higher Quality Needed to Save Content Marketing from Self-Destruction

By mikko - Sep 18, 2017

  According to a 2017 survey conducted by the Content Marketing Institute (CMI), 89% of US based Business-to-Business (B2B) marketers use content marketing. And 75% of them considered being successful in achieving […]

Read more...

Grip Launches Productified Technology Marketing and PR Services Across Europe

By mikko - Jul 12, 2017

Agency aims to transform international technology companies into industry thought leaders   Helsinki, 12 July 2017: Grip Marketing today announces that it has rolled-out high-visibility Pan-European content marketing and PR services to […]

Read more...

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