CMOs and marketing managers at B2B technology companies often ask us why to invest in Public Relations when you can just create blog content and share it on social media. After answering […]

The transformation of B2B buying has made Thought Leadership marketing one of the most critical B2B marketing categories today, especially in technology businesses. According to a research by LinkedIn, companies with a strong Thought […]

Mobile World Congress (MWC) is the premier event in the mobile industry, and the largest and the single most important marketing investment for Sicap Schweiz AG, the global device management and analytics […]

Sure, but how do you become perceived as a Thought Leader? Thought Leadership Marketing has become one of the most fundamental concepts of marketing and sales in the B2B technology industries. Its […]

Exhibitions are very important marketing, brand exposure and customer engagement tools for B2B businesses. Premium class international exhibitions allow vendors to exhibit their products and services to a highly-targeted audience, engage with […]

The Internet changed B2B buying behavior from a vendor-driven push process to a buyer-driven pull process. Now B2B buyers are industry experts who know how to find and compare information about competing […]

Once upon a time, the sales performance of B2B technology companies depended on how good the sales team was. Today, it depends on the quality of the company’s content marketing. Why?

Grip Agency, the global marketing and PR agency for international B2B high technology companies hires Anna Loimusalo to manage social media marketing, search engine optimisation and marketing automation for Grip’s growing customer base. […]

  According to a 2017 survey conducted by the Content Marketing Institute (CMI), 89% of US based Business-to-Business (B2B) marketers use content marketing. And 75% of them considered being successful in achieving […]